Easy Gets Harder to do every day.

I don’t know any industry that seeks uncertainty in what they do, but I have come to embrace uncertainty in  photography assignments.

My freelance commercial and editorial photography career has made me comfortable with a lot of uncertainty. But it has reached a point where much of the photography work I do has become easy, and the benefits that this affords : efficiency, predictability and authority are now an every day occurrence. I am no longer white-knuckling it until the next month,  as I have built a repeat client base that sustains me through the lean periods and I have enough perspective to know that there will continue to be a demand for what I do; even after AI guts some genres of freelance photography. Continue reading “Easy Gets Harder to do every day.”

Commercial Photography Assignment

This was a tough but satisfying commercial photography assignment because I got to use all my production and many of my photography skills.

The assignment was for Ventura Foods, Inc., which originally was going to be a commercial photography food shoot with chefs, then evolved into a chef shoot along with an industrial photography shoot and then evolved into a chef, industrial  and business lifestyle assignment during one of our first production meetings. Continue reading “Commercial Photography Assignment”