I shoot corporate event photography; sometimes for major corporations and sometimes for institutions putting on public engagement events, but in the end, it is all about narrative and engagement. Some moments are not predictable and require experience to anticipate a spontaneous and beautiful image that captures the humanity of the event. Mostly, my clients want moments from corporate event photography that they can share on social media to promote an experience that they sponsor.
Some times the moments are predictable and status quo but they are necessary nevertheless. Other times the moments must be anticipated so I always look for points of inflection where people are emotionally responding to others close by or people on stage so I can round out the event. Emotion is what binds the audience to an event. These kinds of images are greatly valued by my clients for their social media value.
When it comes to talking heads it is the hands and facial gestures that convey engagement with the audience. Often overlooked by clients is the audience and stage in the background to give an overview of their event. Also, it is important to capture is direct audience engagement with the person on the state. It is all part of the narrative.
The overall narrative of talking heads , crowd and social engagement shots are the minimum my corporate event photography clients expect, but those kinds of photographs are a departure point to find great moments of engagement that we don’t normally expect from corporate events; something that people can relate with.
In this picture of Richard Branson launching the Virgin Galactic’s White Knight Space Plane, I had to anticipate the possible moment and place myself at a point where I would not miss it.
It was one of the “must have” moments of the day and the client was expecting a great image out of this moment. That is where experience comes in. I was one of two corporate photographers hired for the event and had privileged access which allows me to place myself where the throngs of press photographers could not. I cannot imagine how Virgin would have reacted if I did not get the shot.
along with the standard event images and the emotion there are sometimes quirky moments that last for a only a few seconds and you have to respond in a flash and know exactly what to do and how to do it.
In both cases above and below the images were fleeting and I managed to get them for my respective clients.