I get hired to shoot a lot of corporate events; sometimes for major corporations and sometimes for municipalities putting on public engagement events but in the end it is all about narrative and engagement.
Some moments are not predictable and require experience to anticipate a beautiful image that capture the humanity of the event. Mostly what clients want are these moments they can share on social media to promote an experience that they sponsor.
Other times the moments are predictable and status quo but they are necessary nevertheless. When it comes to talking heads it is the hands and facial gestures that convey engagements.
Often overlooked by clients is the audience and stage in the background to give an overview of their event. Also important to capture is direct audience engagement with the person on the state. It is all part of the narrative.
The overall narrative of talking heads and crowd shots the minimum my corporate clients expect but it is the departure point and the also ask for moments of engagement that we don’t normally expect from corporate events; something that people can relate with.
I always look for and anticipate points of inflection where people are emotionally responding to people on stage or events so I can round out the event I am photographing. Emotion is what binds the audience to event. These kinds of images are greatly valued by my clients for their social media value.
In this picture of Richard Branson launching the Virgin Galactic’s White Knight Space Plane, I had to anticipate the possible moment and place myself at a point where I would not miss it.
It was one of the “must have” moments of the day and the client was expecting a great image out of this moment. That is where experience comes in. I was one of two corporate photographers hired for the event and had privileged access which allows me to place myself where the throngs of press photographers could not. I cannot imagine how Virgin would have reacted if I did not get the shot.
along with the standard event images and the emotion there are sometimes quirky moments that last for a only a few seconds and you have to respond in a flash and know exactly what to do and how to do it.
In both cases above and below the images were fleeting and I managed to get them for my respective clients.