When I wear my corporate photographer hat I shoot business lifestyle images or board room narratives for my corporate clients or industry workers for annual reports or CSR’s. But the funnest work I do is when I put on my commercial event photographer hat, like the assignment I just shot for Chevron.
I was asked to cover a couple Chevron’s Soccer Camps with the specific request to show the fun and emotion that happens at the camps. I am not a sports photographer which the client understood.
What the art director really wanted was the emotions, fun and engagement among the players and coaches, and I did just that. The coaches were dynamic, engaging and driven to teach and the kids were kinetic an ebulent and fun, so I had all the elements a photojournalist needs to create great images for a commercial client.
Overall I had an easy time of it because there were so many genuine moments. That said, my time as a photojournalist taught me how to anticipate moments of human interaction like which side heads will fall when you anticipate two people hugging or when there will be an emotional reaction after an event or who is most likely to emote in the most visual way. All this contributes to the success of an as a commercial event photographer.