Easy Gets Harder to do every day.

I don’t know any industry that seeks uncertainty in what they do, but I have come to embrace uncertainty in ¬†photography assignments.

My freelance commercial and editorial photography career has made me comfortable with a lot of uncertainty. But it has reached a point where much of the photography work I do has become easy, and the benefits that this affords : efficiency, predictability and authority are now an every day occurrence. I am no longer white-knuckling it until the next month, ¬†as I have built a repeat client base that sustains me through the lean periods and I have enough perspective to know that there will continue to be a demand for what I do; even after AI guts some genres of freelance photography. Continue reading “Easy Gets Harder to do every day.”